Customer Context Power – A Success Imperative For Every Retailer
Moving beyond just customer marketing to leveraging the power of ‘context with relevant and timely brand, product, pricing or loyalty messaging that fosters informed shopping decisions, deeper engagement and beneficial long-term relationships. Download this short report to understand….
Hospitality Leads The Way In Location-Based Customer Engagement
EKN’s January 2015 survey of 90 US-based hospitality companies reveals that implementing in-location guest engagement strategies is leading to positive financial gains for more than 8 in 10 hospitality companies. Download this short report to explore and understand how hospitality companies are way ahead of their retail brethren…
A Step-by-Step Approach to Improving Omni-Channel Customer Profitability
The fundamental goals of any Omni-channel strategy are to achieve greater customer engagement, profitability and share of wallet per customer when compared to single channel sales and service strategies. EKN in collaboration with Symphony Teleca, conducted a survey of more than 80 US-based retailers to understand and benchmark mid-market retailers’ maturity and readiness in terms of Omni-channel execution and customer profitability…
FROM OUR BLOG
4 rules for retail technology marketers to cut through messaging commoditization and improve engagement with retail executives.
In the recently published NRF 2015 re-cap blog 1 and blog 2, I had compared the start of NRF 2015 with a big poker tournament and highlighted the top 3 trends that shaped NRF proceedings and can help steer improvements in the retail industry in 2015 & beyond. This third and the forthcoming fourth blog in this NRF series will cover the final two takeaways or trends that will be strategic for retailers and technology solution or service providers.
EKN is a boutique research and advisory firm focused on business-technology insights in the consumer industries of retail, consumer goods, travel and hospitality. Our goal is to fill a gap in the industry by offering prescriptive insights on topics of greatest importance to our audience, and to assist business and technology executives in discovering disruptive technologies and vendors.
EKN’s ADVISORY COUNCIL SEE ALL
CIO, Shane Co
CIO, Sport Chalet
SVP & CIO, Crocs
Sr. Director, Home Depot
VP, Retail Luxottica
VP, Merchandising Operation Belk
VP, eCommerce Office Depot
VP IT, Roche Bros
SVP Digital, Ascena Retail Group