Merchandising 3.0 – Why Retailers Need to Find the Perfect Blend of Art + Science to Be Relevant to Shoppers Again

To truly achieve the vision of a frictionless, personalized, channel-agnostic customer-experience, retailers will need to evolve the merchandising function to be unified across the merchandising process chain and channels rather than just optimized.

Download this EKN point-of-view that lays out the roadmap for retailers to improve their merchandising maturity and the key building blocks of a customer-centric merchandising strategy.

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