Digital Transformation – The Power of Physical to Digital Loyalty

The effectiveness of traditional card-based, in-store loyalty programs is waning. To combat this decline, retailers are looking toward Omnichannel Loyalty programs to enable consumers to both access and exercise their loyalty benefits across channels. An agile shift towards Omnichannel Loyalty programs requires not only integration of the physical and digital worlds, but also process and technology transformation. This eBook highlights the challenges retailers are facing in the existing card based loyalty system, and how retailers can benefit from Omnichannel loyalty with spans across all channels.

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